From the very beginning, the heartbeat of Bishop Dag Heward-Mills’ ministry has been soul winning. Evangelism is not a department in his church—it is the engine that drives everything. Every sermon, every crusade, every leadership camp, and every book carries the same urgent message: souls must be saved.
For Bishop Dag, winning souls is not an option. It is the Church’s first responsibility. It is the reason Jesus came, the reason He died, and the reason He is yet to return. His teachings consistently remind believers that heaven rejoices over one sinner who repents. And if heaven rejoices, then so should we.
The crusades he leads through the Healing Jesus Campaign are powerful demonstrations of this soul-winning commitment. They are massive, but they are not for show. They are organized, but they are not performances. They are sacred moments where the lost encounter the saving power of Jesus Christ.
Training a Soul-Winning Church
Bishop Dag has never been content with being the only soul winner in the house. His entire ministry is about raising and sending. That includes raising soul winners in every church, every city, every nation. He teaches pastors to train their members to evangelize. He teaches church members to take personal responsibility for the salvation of others.
His book Tell Them has become a soul-winning manual in many churches around the world. It stirs the heart with urgency, and then gives practical steps for how to share the gospel clearly and confidently. His teachings always emphasize that it’s not about eloquence—it’s about obedience. God uses those who are willing to speak up.
Every member in his church knows that they are called to win souls. They are not benchwarmers. They are not passive attendees. They are laborers in the harvest field. This is the soul-winning culture that Bishop Dag has built.
The Anointing That Draws the Lost
There is a supernatural grace that rests on Bishop Dag when he preaches the gospel. It is more than just powerful words—it is a spiritual anointing that draws sinners to repentance. Whether in a stadium, a classroom, or a dusty field, he carries the same burden, the same compassion, and the same fire.
His messages on salvation are clear. He preaches about sin, the cross, the blood, and eternity. He does not water down the gospel. He does not offer a convenient Christianity. He calls people to repentance, to faith, and to a real relationship with Christ.
And the result is fruit. Multitudes respond. Lives are changed. Entire communities are impacted. This is not man’s doing—it is the grace of God flowing through a man who has made soul winning his life’s mission.
Evangelism That Never Stops
For Bishop Dag Heward-Mills, soul winning is not a phase. It is not a campaign. It is a lifelong calling. He still travels. He still preaches. He still prays for the lost. And he still trains others to do the same. His passion has not waned—it has increased.
He teaches that the Church must never grow tired of evangelism. It is easy to get busy with programs, conferences, and strategies. But if souls are not being saved, then the mission is off course.
That is why he continues to push, to go, and to preach. Because the world is still full of people who have not heard the gospel. And until they do, the Church must keep moving.
Through his life, his preaching, and his example, Bishop Dag Heward-Mills reminds us that soul winning is not a strategy—it is our purpose.