For Bishop Dag Heward-Mills, evangelism is not a campaign, an event, or a department in the church—it is a lifestyle. From the beginning of his ministry, he has carried a burning desire to reach the lost with the gospel of Jesus Christ. This passion has not dimmed with time. It has grown stronger, deeper, and more urgent. He lives with the awareness that every day, every hour, souls are slipping into eternity. And the Church must do something about it.
He teaches that soul-winning is not for a few zealous individuals—it is the responsibility of every believer. Evangelism is the heartbeat of the Church. Without it, the Church becomes self-centered and spiritually stagnant. Bishop Dag has consistently reminded the Body of Christ that the Great Commission is not a suggestion. It is a command. And it must be obeyed daily, not occasionally.
In his churches, members are not encouraged to be passive attenders. They are trained to be soul winners. They learn how to share the gospel, how to pray for the lost, and how to bring people to church with love and persistence. The result is a culture where evangelism is normal. It is expected. It is celebrated. And it is fruitful.
A Message That Never Grows Old
Bishop Dag has preached the gospel in countless settings—open fields, stadiums, hospitals, classrooms, and marketplaces. His message is always clear, always direct, and always centered on Christ. He speaks of sin, repentance, forgiveness, and the blood of Jesus. He does not dilute the message to make it comfortable. He presents it with love, but without compromise.
He understands that the gospel is the power of God unto salvation. It needs no addition, no alteration, and no apology. It simply needs to be preached. And he has made it his mission to do so with boldness and urgency.
One of the most powerful ways Bishop Dag teaches soul-winning is through his own example. He does not send others to do what he is unwilling to do. He goes. He preaches. He witnesses. He stands in the heat, in the rain, and in unfamiliar places—all to reach one more soul. This is not a show. It is the cry of a man who understands the value of one life.
He often says, “If you don’t win souls, you are wasting your Christian life.” These words may sound strong, but they are true. And they come from a heart that genuinely wants to see the Church return to its primary purpose—reconciling the world to God.